Associate Manager, On Premise Menu and Merchandising - BWW

Buffalo Wild Wings is THE Great American Sports Bar. This position will primarily drive execution of the in-bar menu & merchandising materials to improve the effectiveness of in-bar messaging. This position will also help drive the future state of how the brand can increase engagement for customers through its physical bar menu and promotional items.

KEY RESPONSIBILITIES:                   

• Lead day-to-day creative development and execution of in-bar merchandising for programs across BWW Activation Calendar
• Partner with cross-functional teams and creative agency to ensure consistency across print, broadcast and digital channels
• Creative execution and versioning of Core Menu updates – Dine-in, Takeout, Counter and Disposable
• Gather cross-functional input, brief agency and manage creative development & versioning for all Beverage Menu updates
• Work with cross-functional teams to determine legal mandatories based on versioning, nutritional requirements and necessary language based on state limitations and program details
• Lead creative development for POC test materials and menus
• Manage creative & pricing updates needed for BWW Go digital menu boards & promotional materials
• Once in-bar strategy for each Round is determined, manage updating and distribution of merchandising grid
• Manage creative development of Round program OT Graphics for US and Canada
• Brief Patrick Henry on Featured Beers for the development of Beer of the Month promotional materials. Partner with Beverage team on proofing before release to production
• Organize and load all new food & beverage photography in Sharepoint for internal team to utilize
• Responsible for managing production budget including coding & submitting approved invoices and updating production checkbook
• Assist with process for creating and reviewing merchandise and marketing materials
• Develop materials to support in-bar messaging of new menu items as part of innovation process
• Support Sr. Manager with implementation of ad-hoc in-bar messaging programs as needed
• Partner with brand marketing and operations leaders to share best practices across region and scale learnings as appropriate
• Prepare content and attend virtual and in-person meetings as needed

EDUCATION QUALIFICATIONS:

BA with marketing focus preferred

EXPERIENCE QUALIFICATION:

Minimum 2-3 years in marketing or menu/merchandising. Experienced in collaborating with several teams to implement marketing programs in a retail environment.

REQUIRED KNOWLEDGE, SKILLS or ABILITIES:

• Strong organizational, presentation and communication skills are required
• Professional, proactive, and open-minded approach to marketing with creative problem-solving skills
• Ability to develop scalable concepts and ensure delivery across complex network of Franchise and Company restaurants
• Ability to work as a team and individually on multiple projects at one time
• Strong written and verbal skills
• Experience with MS office suite (i.e. PowerPoint, Excel, etc.)
• Ability to build relationships with internal and external stakeholders

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.